LHM – Debra Mastaler, on Links

Debra Mastaler recently joined us for a Level Headed Marketing interview, sharing her considerable expertise in attracting engagement and links. Deb’s been one of the most respected professionals in SEO circles for several years now, and it’s always a pleasure to visit with her. If you ever find yourself at the some conference with her, be sure to look her up – you’ll be glad you did.

Deb works out of Fairfax Station, VA, as the president of Alliance-Link, an interactive marketing firm that trains and assists clients in link marketing. She has been a featured speaker at SES and SMX and she writes for Search Engine Land and Search Engine Guide.

In the post-Penguin SEO world, things have changed a lot, with previously effective practices now exposing sites to both manual penalties and algorithmic filters by Google. Deb works with her clients to teach them how to attract links in a natural fashion.

Join us as we pick Debra’s brain in the four video segments below:

 

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Doc retired from his business management consulting firm in 2005, and began studying SEO full-time. After more than 30 years in marketing and print publishing, SEO copywriting seemed like a logical next step, so he founded Doc Sheldon's Clinic and expanded into content strategy. A couple of years later, he founded Top Shelf Copy, and in another couple of years, he launched Intrinsic Value SEO. Doc specializes in technical SEO and is passionate about working toward a true Semantic Web.

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