LHM – Gini Dietrich on Public Relations

Gini Dietrich

Gini Dietrich joined us recently, for a great discussion of public relations. As the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, she definitely knows her stuff.

Gini shares some examples of public relations approaches that have worked wonderfully, as well as some things that work… let’s say not so well. As a much sought-after speaker with a proven track record for providing results for her clients, we highly recommend you lend her your ear.

Where to find Gini and learn more about public relations

She’s the lead blogger at PR and marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of Inside PR, a weekly podcast about communications and social media. Her second book, Spin Sucks, is due out in January 2014. You can connect with Gini on Google+TwitterFacebookPinterestInstagram, or LinkedIn.

Join us and listen to Gini’s take on effective public relations efforts, along with a couple of great examples of successful PR campaigns (Hint: Does Wrecking Ball = Trainwreck?)

Part 1:

Part 2:

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Doc retired from his business management consulting firm in 2005, and began studying SEO full-time. After more than 30 years in marketing and print publishing, SEO copywriting seemed like a logical next step, so he founded Doc Sheldon's Clinic and expanded into content strategy. A couple of years later, he founded Top Shelf Copy, and in another couple of years, he launched Intrinsic Value SEO. Doc specializes in technical SEO and is passionate about working toward a true Semantic Web.

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